If money decisions were purely mathematical, personal finance would be easy. Spend less than you earn, invest in low-cost index funds, and let compound interest do its thing. But as anyone who’s ever faced a financial dilemma knows, money is emotional, unpredictable, and deeply personal.

If history has taught us anything, it’s that predicting the future—especially when it comes to markets—is an exercise in futility. Every year, analysts, economists, and investment strategists make bold forecasts about where stocks will land, how interest rates will shift, and what geopolitical events will shake the financial world. And every year, those predictions are proven, at best, only partially correct.

It’s a tempting idea, isn’t it? The thought of managing your own finances, crafting your own investment strategy, and making the “right” moves with your money—all without the need for professional guidance. After all, the information is out there. Books, podcasts, courses, and countless personal finance influencers promise that with a little effort, you can be your own financial planner.

Financial advice is about more than just investments and returns—it’s about trust. And one of the most important, yet often overlooked, aspects of that trust is how you pay for your financial advice. It’s a conversation that affects every investor, expat, and retiree, regardless of where they are in the world.

Imagine this: You’re sitting around a table with friends, and the conversation shifts to money. Someone is buying a new car, another just paid off their house, and someone else is debating whether to invest in the stock market or property. Advice gets tossed around freely—"You should do what I did!"—as if there’s a one-size-fits-all approach to financial success. But here’s the thing: context is everything.

No one stumbles into wealth by accident. Even those who win the lottery often find themselves broke again within a few years. It’s also not about trying to cut back on your take-out coffee. Financial success isn’t about luck, and it’s not about making one perfect decision that changes everything. It’s about consistent, intentional choices that build toward a future you actually want.